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“Play by the rules, but be ferocious.” – Phil Knight

Last week we discussed the foundational values of your business. We created affirmations to create ease when the stress comes your way and we created a pre-launch 12-month plan to give you an idea of how you want the next 365 days to go for your new business!

This week, we get into the second tough part - what is your business offering, and who is your business serving? Once we figure this out we get into the fun parts of branding and contracts! 

Deciding to become a Virtual Assistant is the easy part, deciding your offerings and your positioning as a Virtual Assistant is the hard part.


Why do I say this? There are so many different types of Virtual Assistants in this world it can be hard to choose the starting point. Please note, I say starting point because where you are now is not always where you end! I started as a General Administrative VA (because of my experience) now I do Project Management, Web Design & Graphic Design, Social Media Management, and a plethora of other tasks! These were all self-taught along the way! (Google and YouTube is a Virtual Assistants best friend)

The different types of assistance you can offer are: 

General Virtual Assistants - these are those that stick to the General Administrative tasks like:

  • Email management

  • Calendar management

  • Research

  • Answering phones

Social Media Virtual Assistant - these are those assistants behind the social pages you see. Social Media Virtual Assistants tasks are: 

  • Engagement - commenting on social media posts and finding individuals to follow in similar niches of the page
  • Posting - posting for the client on social media 

  • Content Creation - this can include creating the graphic, creating the captions, or both. 

  • Facebook Group Moderation - this includes: posting in Facebook groups as the moderator or host, accepting group members

Tech Virtual Assistant - you are the individual that can do all things tech! The tasks include: 

  • Website updating -- the most popular website platforms are Squarespace, Wix, WordPress or ShowIt
  • Funnel Building - setting up ClickFunnels for individuals selling a product

  • System Set Up - you are good with creating systems with workflows and being able to show the implementation for that. Common systems asked to be set up are: ClickUp, Dubsado, Honeybook, Asana

Bookkeeping Virtual Assistants - are you good with finance? This is the starting niche for you. The usual tasks include: 

  • Invoice Management 
  • Reconciliation 

  • Payroll Processing 

  • Account Data Entry


Real Estate Virtual Assistant - This is a high-demand niche for Virtual Assistants, especially with the condition of the real estate market since 2020!


  You assist with: 

  • Calendar Management 

  • Listing On Multiple Platforms 

  • Project Management 

  • Email Management 

  • Travel Management 

  • Prospective Calling 

Discovering Your Ideal Client & Beginner Task

These are just five of the most popular niches in virtual assistance but one individual could need multiple of these services! That's where hours and packaging come into play.

I also say finding your ideal client map out is a great way to start your virtual assistant business because it allows you to have a focused niche that gives you similar tasks, which causes easier days. Let's dive in!

Here is a link to your assignment for this week to map out your services and your ideal client! We are going to review this in-depth on our call so make sure you are writing down questions as you go. 

A quick tip: 

You are never too picky about whom you want to work with as a Virtual Assistant! That is why we do what we do. We decide every piece of our business... pricing, individuals, tasks, and time. Look at what you are good at now and confident in now and that's where you start! 

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